Chery hosted its inaugural #WithCheryWithLove (#WCWL) Customer Event this past weekend (24 July 2022) at Gold Reef City. It welcomed 120 customers and their families who joined the festivities free of charge and welcomed their guests on a red carpet with a whole ensemble of entertainers and musicians in tow.

With Chery With Love is a global fan-driven movement where Chery staff, dealers and fans enjoy time together, share their love for their vehicles and often join hands to help those less fortunate. Chery South Africa and its fans are enthusiastic supporters of this initiative, despite the company being less than one year old in South Africa.

In the past few months, under the With Chery With Love banner, Chery South Africa and its network of supporters have actively collected water, food and other donations for disaster-victims in KwaZulu-Natal, have joined hands with the runners in the popular RUNYOURCITY series and helped one runner to win a Tiggo 4 Pro and have donated food, toys and sweets to orphans for Nelson Mandela Day, to name but a few of the many initiatives.

“We can thank our fans, dealers and the larger Chery family for making the With Chery With Love movement such a success. South Africans are a hearty bunch and always have an open hand for the needy.

“This has ensured that South Africa features high up on the countries that have embraced Chery and its With Chery With Love campaign and it has spurred us on to host many more of these Customer Events across South Africa,” says Bianca van Staden, National Marketing and Brand Manager of Chery South Africa.

For its first event, Chery chose a theme that was befitting of the Johannesburg environment. Guests met at Gold Reef City under the theme “Heart of Gold” and spent the day with the Chery team and a handful of customised Chery Tiggo Pro SUVs.

The day started with a red-carpet welcome, complete with gifts, snacks and entertainment that included a host of special treats for kids.

After the friendly welcome, the guests joined Chery South Africa’s team for an information session on what Chery has done in South Africa, all the benefits that Chery’s owners enjoy and the exciting future of the brand and its products in South Africa.

The morning also included a guided tour of the Gold Reef City mine, complete with a gold pouring demonstration, followed lunch and a special large-scale colouring event where young and old helped to draw and colour a large Johannesburg-themed Chery artwork. This participative art piece will now enjoy pride of place in the Chery South Africa offices.

After all the entertainment, guests were invited to participate in the theme park rides and have some leisure time. The festivities wrapped up with a give-away to the young ones in the audience, before each happy family and Chery friend left with a goodie bag in hand.

“We had so much fun treating our customers and dealers at our very first Customer Event. We will now take to the road to host families across the country at similar events, starting with Cape Town and KwaZulu-Natal.

“Chery fans can keep an eye on our social media channels for dates and times and they are welcome to share their happy Chery experiences using the #WithCheryWithLove tag,” says Van Staden.