Chery celebrates its first birthday in SA

  • 10 000-unit milestone hit in less than one year
  • Dealer network now at 74 units
  • Chery a Top 10 brand in South Africa

Chery is celebrating its first year in South Africa with a range of special deals and rewards to current and potential customers. It is also celebrating several major milestones, including reaching the Top 10 in South Africa in its first year of operation.

“You can measure a brand’s success with many different metrics, but none are more rewarding than the number of units sold. For us, each customer who signs an offer to purchase on a new Tiggo Pro is a vote of confidence in our brand and we are very thankful for that,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

If unit sales is a vote of confidence in the Chery brand, then South Africans are in full support of Chery. In its first 11 months of sales, Chery has surpassed 10 000 units.

Such a major milestone is rarely achieved by any brand in one year, let alone by a brand in its first year of operation. It not only establishes Chery as one of the largest brands in the country, but also solidifies its position on the top 10 list of most-popular brands in South Africa.

Says Liu: “We would not have been able to achieve this massive milestone without the support and hard work of our dealer network. Some of these dealers also celebrate their first year in November, while other dealers have only joined more recently.”

Chery now has 74 fully operational dealers across South Africa, offering sales, service and after-sales support. This, like its sales volumes, ranks it among the top brands in South Africa.

“We will continue to add dealers in South Africa where we see an opportunity to better support our Chery family. At the same time, we will look at possible expansion in neighbouring countries,” says Liu.

To celebrate the major milestones, and its first year in Mzansi, Chery has launched a flood of special deals on every Tiggo Pro model. A full list of deals is available on It has also added a competition for a randomly chosen person who has taken one of the Tiggo Pro models for a no-obligation test drive.

The competition offers the person who tested the Tiggo Pro with a two-night stay in the ultra-luxurious Train on the Bridge Hotel near Skukuza in the Kruger National Park.
The prize is worth R45 000 and it includes a two-night stay in the hotel, all drinks, meals, spa treatments and game drives. Chery will even throw in a R5 000 fuel voucher for the road trip to and from the hotel.

With regards to vehicle finance specials, the list is long and growing. Chery is offering new customers a payment holiday from November to February 2023 on any new Tiggo 7 Pro and Tiggo 8 Pro. Monthly repayments start at R5 557 for the Tiggo 7 Pro and R6 299 per month for the Tiggo 8 Pro. In the case of the Tiggo 8 Pro, Chery will even extend the service plan to seven years at no extra cost.