Joining Hands with UNICEF: Chery Focuses on Global Children’s Education

  • Chery signed a contract with UNICEF to help fund quality education for the most vulnerable and marginalized children
  • Chery and will also support UNICEF education programmes in China, Mexico, South Africa and Turkey;

BEIJING / GENEVA, 17 October 2023– Chery Automobile and UNICEF announced a new two-year, $6 million partnership, in support of education programmes around the world.

17 October 2023, Mr. Zhang Guibing (second from the left), the President of Chery International and Ms. Amakobe Sande, UNICEF Representative to China (First from the right) announced a new global parntership between Chery Automobile and UNICEF.

Zhang Yuchi, Deputy Secretary-General of Wuhu Municipal People’s Government(first from the left)
Mr.Zhang Guozhong, EVP of Chery Automobile (third from the left)
Mr. Ning Bo, Secretary of the CPC Wuhu Municipal Party Committee(fourth from the left)
Manuel Pinzon, Chief of Partnerships and Innovation UNICEF(third from the right)
Mr. Yin Tong Yue, Chairman of Chery Group (second from the right)
Credit: Chery Automobile;

According to UNICEF’s State of Global Learning Poverty 2022, an estimated 70 per cent of the world’s 10-year-olds were unable to read and understand a simple sentence. This figure is up from 57 per cent before the global COVID-19 pandemic.

“We very much appreciate Chery’s support for UNICEF education programmes,” UNICEF Representative to China Amakobe Sande said. “This will help us provide quality education for some of the most vulnerable and marginalized children in China and around the world. It will also support countries to strengthen their education systems, to better serve children and communities.”

Ms. Amakobe Sande, UNICEF Representative to China speaks at the partnership signing conference. Credit: Chery Automobile;

‘This partnership holds the potential to transform the lives of millions of children worldwide,’ added Carla Haddad Mardini, Director, UNICEF Private Fundraising and Partnerships, ‘Funding from Chery will help us support those children who need it most, opening up avenues of hope and opportunity to enable them to realize their potential and build brighter futures. I extend my warmest congratulations to Chery for embarking on this journey with us.’

The partnership was officially launched with a signing ceremony at the first Chery International User Summit in Wuhu, China.The attendees of this summit include Ningbo, Secretary of the Wuhu Municipal Committee, and Mr. Yin Tongyue, Chairman of Chery Holdings Group, and UNICEF’s Amakobe Sande, Representative to China, Sanaullah Panezai, Chief of Education, and Manuel Pinzon, Chief of Partnerships and Innovation.

The new partnership will help UNICEF tackle the learning crisis by supporting its global education programmes aimed at providing quality education to the most disadvantaged and marginalised children.

Chery will also support education programmes in China, Mexico, South Africa and Türkiye. This will include providing inclusive, healthy, and safe learning environments for children and adolescents, ensuring equal opportunities to learn and enhance their employability. Investing in education of the poorest children is the most cost-effective way to ensure a bright future for children, communities and countries.
At the signing conference, Yin Tongyue, Chairman of Chery Holding Group, said: “Over its 26-year development, Chery has placed a strong emphasis on corporate social responsibility. Chery has held a strong belief in taking responsibility and is actively engaged in global philanthropic activities, including disaster relief, environmental protection, targeted poverty alleviation, and education donation.

“Chery’s identity extends not only to a company that is dedicated to automotive R&D and manufacturing but also to a supporter of social responsibilities and historical significance. Chery will mobilize global resources, collaborate with partners from all sectors, and continue to contribute efforts to promote social progress and create a better way of life for all.

Mr. Yin Tongyue, President and General Manager of Chery Holdings Group, speaks at the signing conference. Credit: Chery Automobile :

In 2022, UNICEF and partners enabled 37.8 million out-of-school children to receive a quality education, including 2.5 million children with disabilities, 3.1 million displaced children, and 18.6 million children affected by emergencies.

With Chery’s valuable contribution, UNICEF can continue to advance quality and inclusive education for millions of children around the world through its global education programmes and its and country led ones in China, Mexico, South Africa and Türkiye.

Chery has been expanding globally for 20 years, with operations in over 80 countries and regions worldwide. Practicing social responsibility is an indispensable part of Chery’s global strategy. Chery conducts a diverse range of public welfare activities in various fields such as green development, environmental protection, social welfare, and talent development in global markets.

Through this collaboration with UNICEF, Chery hopes to better promote the development of children’s education. In the future, Chery will continue to leverage its own advantages and influence, actively assume social responsibility, and ensure that more children have equal access to education and care

About Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.

Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.
After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.


UNICEF promotes the rights and well-being of every child in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information:

UNICEF does not endorse any company, brand, product or service.


Chery Collaborates with IUCN Jointly Contribute to Global Ecology

  • Chery collaborates with IUCN to contribute to achieving carbon neutrality, nature positive, and global sustainable development;
  • The partnership between Chery and IUCN involves two phases, starting with a focus on China and expanding to global initiatives in support of ecological conservation;
  • Chery takes on the responsibility of green, environmental protection, energy conservation and emissions reduction, to create a beautiful world where humans and nature coexist harmoniously.

On October 17, 2023, Beijing Time, Chery Automobile Co., Ltd. and IUCN concluded the signing of a memorandum of cooperation in Wuhu, China. Ningbo, Secretary of the Wuhu Municipal Committee, and Mr. Yin Tongyue, Chairman of Chery Holdings Group, along with Zhang Yan, IUCN China Representative, and Giuditta Andreaus, Senior Manager of Strategic Partnerships Unit at IUCN Headquarters jointly attended the signing ceremony.

This milestone moment signifies the official global launch of the “Cherish the Nature”. In the future, together with IUCN, Chery will collaboratively forge new ecological conservation and restoration models for forests, wetlands, and oceans. This initiative aims to contribute Chery’s efforts towards achieving carbon neutrality, nature positive, and promoting global sustainable development. (Chery Automobile Co., Ltd.: referred to as Chery; International Union for Conservation of Nature: referred to as IUCN)

According to the agreement, the collaboration between Chery and IUCN will be divided into two stages. With 2023-2024 constituting the first phase, Chery will focus on ecological practices with the main objective of “enhancing awareness and capabilities” in China. They will gather Chery’s “Global Nature Ambassadors” to engage in knowledge exchange and learning at China’s premier Nature-based Solutions (NbS) implementation sites. This will involve capacity building and strategic planning for NbS, as well as leveraging IUCN platform for capacity building to establish a foundation for global projects.

From 2025 to 2028, in the second stage, Chery will vigorously launch global projects in conjunction with IUCN-covered regions. They will promote the implementation of the “Cherish the Nature” NbS global initiative in countries and regions where Chery subsidiaries are established. It is planned to unveil the global initiative of the “Cherish the Nature” at the 8th IUCN World Conservation Congress in 2025, aiming to promote global ecological sustainability.

IUCN is the world’s largest and oldest global environmental conservation organization. Comprising over 1,400 member organizations, including governments and non-governmental entities from more than 170 countries worldwide, IUCN has gathered over 18,000 experts in fields such as species survival, environmental law, and protected areas. Over the past 75 years, IUCN has initiated nearly a thousand on-site projects and various activities across different regions worldwide. Functioning as a global “seeder” for environmental conservation efforts, IUCN has continuously rallied influential international organizations and companies.

IUCN holds significant influence in international environmental conventions and policies. Among IUCN’s highly effective environmental conservation initiatives, NbS have gained widespread attention worldwide in recent years.

IUCN defines NbS as actions to protect, sustainably manage, and restore natural and modified ecosystems that effectively and adaptively address societal challenges, while also providing benefits for human well-being and biodiversity.

As one of the earliest Chinese automotive companies to venture into the international market, Chery has consistently prioritized technological innovation and quality leadership. It has evolved into a cherished “Chinese business card” embraced by users in over 80 countries and regions worldwide. Chery’s global influence continues to grow steadily. Following the signing of the memorandum of cooperation, Chery will adhere to the core principles of “people-centeredness” ,”harmonious coexistence of humans and nature” and “respecting, adapting to, and protecting nature” as outlined in IUCN – Global Standard for NbS and Guidance for using the IUCN Global Standard for Nature-based Solutions. The company will focus on implementing NbS in natural ecosystems, agricultural ecosystems and urban ecosystems within the geographical scope of China. This is in pursuit of the vision to “embrace natural solutions and transition into an era of nature positive.”

James Hardcastle, Head of the Protected and Conserved Areas Team at IUCN, once stated, “China is one of the countries making the greatest contributions to conservation globally. Its commitment to nature conservation is resolute, and in this regard, China is winning the ‘World Cup’.”

With a 26-year development history, Chery has unwaveringly adhered to the concept of sustainable development. It has taken on the responsibility of green environmental protection and energy conservation, aligning itself with the global trend of electrification, intelligentization, and the era of “dual carbon” targets in the automotive industry revolution.

As the Memorandum of Understanding between Chery and IUCN is signed, the first “2023 Chery International User Summit” is drawing global attention, aiming to collaboratively shape a green new ecosystem with users worldwide. Chery will seize this opportunity of partnering with IUCN to strive towards becoming a significant participant, contributor, and leader in global green civilization construction. Chery aims to provide intelligent solutions in the field of ecological protection, working alongside the world to co-create a beautiful world where humans and nature harmoniously coexist, thus safeguarding the ecological balance of our planet.

About Chery

Acerca de Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.

Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.

After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions, and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.


Introducing the New TIGGO 7 Pro Max

The New TIGGO 7 Pro Max is built for all adventures with an advanced all-wheel drive system offering 6 intelligent driving modes: Eco, Normal, Sport, Snow, Muddy and Off-Road.

Arriving on South African shores, the New TIGGO 7 Pro Max takes already popular TIGGO 7 Pro range to a new level, offering drivers world class technology, all-wheel drive performance and an updated stand-out design.

The TIGGO 7 Pro range has already reached over 450 000 units sold globally in the past year alone – with more than 100 000 units attributable to the New TIGGO 7 Pro Max.

With the New TIGGO 7 Pro Max, Chery has once again proven its dedication to redefining the automotive landscape in South Africa.

A New Design That Will Turn Heads

Chery’s world class designers refused to settle for mere touch up when designing the New TIGGO 7 Pro Max. They demanded more than just increased performance and luxury; they crafted a unique visual style that would make the New TIGGO 7 Pro Max a true standout.

Adding to the exterior masterpiece is a bold, new grille boasting an intensely accentuated diamond pattern. Crafted from a dark gloss black polycarbonate weave, it’s embellished with chrome diamond-shaped highlights, fashioning an utterly distinctive and captivating front design.

But that’s not all. The lower sill and side intakes have undergone a transformation, resulting in a commanding, fierce road presence that’s bound to leave a lasting impression. While the new “Angel Wings” LED headlamps are an artful triumph of three-dimensional design.

The New TIGGO 7 Pro Max takes pride in its unique LED light-up sequence, both in the front and rear. As the sensors detect the key in hand, its LEDs lights perform a welcoming symphony, evoking a sense of grandeur and celebration every time the driver approaches the vehicle.

Visual upgrades extend to the 18-inch diamond-cut alloy wheels, with an elegant deep-dish pattern on the 2WD model and the all-wheel drive model flaunts an even larger 19-inch rim.

To top it off, the powered tailgate plays host to the inspiring vehicle-wide LED light strip, a hallmark of the TIGGO 7 Pro range. With such passionate attention to detail, Chery has truly outdone itself in making the New TIGGO 7 Pro Max an unforgettable SUV.

An Interior Masterclass

The New TIGGO 7 Pro Max is a true revolution in automotive design and technology, built to redefine the in-car experience, elevating every adventure the driver embarks on.

The cabin is illuminated in ambient light courtesy of a stepless LED light ring, which stretches from end-to-end, offering a spectrum of 64 captivating hues to create an immersive ambiance. The star of the dashboard is the 24.6-inch curved hyperboloid immersive screen that provides an ultra-high-definition display. This screen is the hub for information including climate controls, and a wealth of entertainment options, including wired and wireless Apple CarPlay and Android Auto, offering an advanced level of connectivity and convenience.

The control centre has been redesigned to provide a seamless and intuitive experience. With a short-travel, light-touch gear lever and a selection knob for swift changes in driving mode, the New TIGGO 7 Pro Max places control at your fingertips, allowing for a smooth and responsive all-wheel drive.

Luxury and comfort take centre stage with the inclusion of one-piece, perforated leather sport front seats, now equipped with electric adjustment for a personalised fit. While the premium 8-speaker SONY sound system offers an immersive auditory experience, ensuring you enjoy every moment of your journey.

Breathing fresh air has never been this satisfying, thanks to the enhanced air conditioning system, equipped with N95-level (pm 2.5) air purification capabilities. For the New TIGGO 7 Pro Max in Executive trim, the automatic quality control system (AQS) goes above and beyond by offering negative ion air purification, ensuring the cleanest in-cabin air quality.

The New TIGGO 7 Pro Max comes packed with exceptional features that Chery enthusiasts have come to expect, including an automated rear luggage door that opens when the driver approaches, dual-zone automatic climate control, “Hello Chery” Intelligent Voice Commands for effortless control, a vast panoramic sunroof covering over 1.1 square meters with an additional dark sunshade, and a state-of-the-art camera array that employs AI technology to provide a comprehensive view around the vehicle when needed. The wireless phone charging feature has been upgraded from 15W to an impressive 50W, ensuring rapid charging times for your devices.

Chery’s unwavering commitment to excellence and innovation shines brightly in every facet of the New TIGGO 7 Pro Max, setting a new standard for the in-car experience.

Safety Features You Can Depend On

Safety isn’t just a feature; it’s a core value embedded in the DNA of this extraordinary vehicle.

The New TIGGO 7 Pro Max comes equipped with a comprehensive suite of standard safety features that are designed to provide peace of mind for drivers and passengers. In particular, this model boasts an impressive eight airbags, a notable upgrade from the six airbags in the standard TIGGO 7 Range.

Safety doesn’t stop at the airbags. The New TIGGO 7 Pro Max ensures an even higher level of safety with the inclusion of ABS brakes and electronic stability control, all of which work together to create a protective cabin for occupants.

For those who seek the pinnacle of safety, the New TIGGO 7 Pro Max Executive raises the bar further with its level 2.5 Advanced Driver Assistance Systems (ADAS). The ADAS system in this model introduces an astonishing array of 17 intelligent safety features, a testament to Chery’s dedication to keeping drivers and passengers secure. These features include: Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Rear Collision Warning (RCW), Driver Monitoring System (DMS), Multi-Collision Brake (MCB) and Lane Change Assist (LCA).

With these advanced safety features, the New TIGGO 7 Pro Max not only meets but surpasses the stringent safety standards set by the most exacting crash-testing authorities, including the European New Car Assessment Programme (Euro NCAP), the Australian NCAP, and the rigorous Asian NCAP.

More Power

In the world of Max, power reigns supreme. The New TIGGO 7 Pro Max is no exception, powered by Chery’s remarkable 1.6 TGDI turbo-petrol ATECO engine, a true engineering marvel that roars to life with 145kW and 290Nm of torque. The insignia of this power is proudly displayed on the rear boot lid in the form of the 290T logo.

Chery’s dedication to engineering excellence is evident in the accolades they’ve earned. The New TIGGO 7 Pro Max’s powertrain is part of a distinguished line-up of Chery engines that emerged victorious in the prestigious China Heart competition for the most efficient engines.

But power is only half the story. The New TIGGO 7 Pro Max pairs this impressive engine with a dual wet clutch seven-speed DCT transmission. For the 2WD models, this delivers exceptional fuel efficiency and a power delivery that’s nothing short of exhilarating. AWD models receive power to all wheels, ensuring a commanding and responsive drive, making every journey a thrilling adventure.

The wait is over!

The Tiggo 7 Pro MAX in two-wheel drive is available immediately at dealers across South Africa.

For those yearning for the thrill of the all-wheel drive models, we invite you to visit your local Chery dealer. Here, you’ll experience the power of the Pro Max firsthand, and an exclusive opportunity to be among the first to pre-order it.

And the good news doesn’t stop there. Every model comes with a 5-year / 60,000 km service plan, along with Chery’s renowned 1-million-kilometre / 10-year engine warranty, a testament to the brand’s unwavering commitment to support its customers in their journeys.

The New TIGGO 7 Pro Max Range Includes:

  • TIGGO 7 Pro Max Distinction 2WD – R529,900
  • TIGGO 7 Pro Max Executive 2WD – R559,900
  • TIGGO 7 Pro Max Executive AWD – R609,900

Introducing the New TIGGO 4 Pro LiT

For those seeking an affordable gateway to the world of Chery, look no further. Priced at just R279,900, the new Chery TIGGO 4 Pro LiT (pronounced Lite) offers an entry point to the Chery family while delivering an exceptional driving experience that’s anything but entry-level.

Despite its accessible pricing, the New TIGGO 4 Pro LiT retains the unmistakable Chery identity, from the captivating galaxy-themed front grille to the colour-coded and electrically adjustable side mirrors and roof rails.

Tony Liu, Executive Deputy General Manager of Chery South Africa, reaffirms the brand’s unwavering commitment to safety and quality, saying, “We have worked hard with our engineering team to limit our production costs on this model without compromising safety or the Chery driving experience that our customers and fans have become accustomed to.”

Inside the New TIGGO 4 Pro LiT’s cabin, practicality meets comfort. Fabric-covered seats, manual seat adjustment, and an injection-moulded plastic steering wheel have been thoughtfully chosen, while retaining the impressive 10.25-inch infotainment screen featuring Apple CarPlay and Android Auto.

Safety remains paramount, with dual front airbags, ISOFIX child seat anchors, ABR with traction control (TCS), electronic stability control (ESP), hill ascent and descent assist, and rear parking sensors. The New TIGGO 4 Pro LiT also comes equipped with tyre pressure monitoring as standard. Keyless access with a Start/Stop button, central locking, and automatic speed-sensitive locking are just a few of the many features this model offers.

The New Chery TIGGO 4 Pro LiT is available immediately at Chery dealerships across Southern Africa, accompanied by a 3-year / 30,000 km service plan and the Chery Group’s unparalleled 1 million / 10-year kilometre engine warranty.

Chery, once again, redefines the automotive landscape with its unwavering commitment to excellence, innovation, and accessibility.

Discover the world of Chery – where excellence meets affordability.


With Chery With Love 15 October 2023

On October 15th,, in the morning, the 2023 Chery International User Summit was held for the first time, at the Chery International Corporation in Wuhu, China, with the theme “New Journey, New Life,” aiming at creating together a new ecosystem with Chery’s global users.

It is understood that this summit has invited 500 international media and Chery users from 40 countries and regions worldwide, to explore together the establishment of Chery’s new ecosystem. At Chery International Corporation, Chery users worldwide deepened their understanding of Chery, solidifying their confidence in co-creating with Chery and aiding Chery in its accelerated journey towards the center stage of the world.


Chery takes its global leadership further at the 2023 International User Summit

Chery Auto will be hosting the 2023 Chery International User Summit in Wuhu, China from 15 to 20 October.

With this exciting and unique event, Chery will be bringing together Chery customers from across the planet, celebrity bloggers and influencers as well as the global mainstream media to experience, explore and help develop Chery’s new user ecosystem.

The ecosystem will encompass the three major brand themes of new ecology, new technology and a new future. The brand’s most important concepts such as its green aspirations, pursuit of premium technology and desire to resonate with families and those seeking community; will all be reflected in the development of the new ecosystem.

A heavy emphasis will be placed on co-creating with their customers and other smart life partners by listening to their needs, understanding new lifestyle demands in the light of smart technology and seeing how different user-energy possibilities line up with Chery’s brand value and vision.

With a focus on pioneering state-of-the-art technology, Chery aims to create an innovative two-way conversation between brand and user that will ultimately also bring about future public welfare, create beauty, mutual benefits and win-win results for all stakeholders.

As automakers frantically seek ways to incorporate concepts such as dual carbon, green travel and energy efficiency into their new energy vehicles, Chery also aims to use the summit to take the lead in this arena.

New PHEVs at Qatar GIMS

Chery hinted to its green intentions and the Chery International User Summit at its recent launch event in Qatar.

The brand was a headline attraction at the Geneva International Motor Show in Qatar, which was opened on 5 October and will run until the end of this week. It launched two new global models and showed visitors the newest iteration of its 3-engine efficient powertrain.

The two new models were the Chery Tiggo 8 Pro Plug-in Hybrid and the Chery Tiggo 7 Pro Plug-in Hybrid.

These two models use an ultra-clean burning internal combustion engine and the newest iteration of its hybrid system to truly offer the best of all worlds. This includes battery system that gives both PHEV models an electric-only range of 95 km and a combined petrol-and-electric range of 950 km.

This new generation PHEV models will be available globally in due course and it further advances Chery’s goal of developing internal combustion engines, hybrid, pure-electric and hydrogen technologies.

Committed to green travel

To show its commitment to empowering green travel through technological innovation, something it already hinted at the Shanghai Auto show earlier this year with its “8023” Plan and Green Public Welfare Fund, Chery will implement these initiatives by signing agreements with UNICEF (United Nations Childrens Emergency Fund) and with IUCN (International Union for Conservation of Nature).

Through these agreements, Chery will endeavour to help with food security, clean water, health and education for children in impoverished countries. Simultaneously, it will offer nature-friendly solutions for the protection of global forests, oceans, wetlands and wildlife as part of Chery’s public welfare initiative and its commitment to global green sustainable development.

Over a period of 26 years, Chery’s green conscience has deeply become part of everything it does, which is manifested in pollution prevention, energy conservation, clean production and green manufacturing.

This took the company from being “Chery in Wuhu, to Chery in the World”. Now the brand’s ambition is to turn Wuhu into an eco-city through Chery’s many innovations in this field. This initiative will be launched during the conference with a mass public ride event to demonstrate how Chery’s many green-friendly products will start a new trend of green living and working together to create a more beautiful and healthier global environment.



Dear Valued Chery Owner, Dealer or Authorised Supplier,


Chery International (Pty) Ltd t/a Chery South Africa (“Chery”) cares deeply about its clients and stakeholders. We are writing to inform you about a growing concern regarding fraudulent scams targeting Chery Owners.

  1. It has come to our attention that Chery Owners are contacted by persons falsely presenting themselves as Chery Head Office employees. These impersonators seek to illicit sensitive information, financial details, vehicle details (i.e. vehicle identification numbers) or other personal information.
  2. Chery Owners are contacted, and the personal information elicited whereafter arrangements are made to instal upgraded software (i.e. software for stolen vehicle recovery) on their Chery Vehicles at their home addresses. Chery Owners then fall victim to these scams, which result in theft of their vehicles, financial loss, identity theft or other serious consequences.
  3. The security and privacy of your information remain our highest priority. Our dedicated team examined our systems and databases, and we can confidently state, given this investigation, that all data held by Chery International (Pty) Ltd, whether personal or business-related, remains secure and intact.
  4. However, as a member of the Chery Family or an important stakeholder and/or investor in the Chery Network, we urge you to be vigilant not only of your own information but also of the sensitive/personal information of others.
  5. To protect yourself from falling victim to these fraudulent activities, we urge you to exercise caution and follow these guidelines:
    5.1. Verify the Source: Before sharing any personal or financial information, verify the legitimacy of the communication. Contact Chery Head Office or your Chery Dealer directly using official contact information available on their official website or documentation.
    5.2. Be Wary of Urgency: Scammers often create a sense of urgency to pressure individuals into making quick decisions. Take your time to verify the information before taking any action.
    5.3. Protect Personal Information: Do not share sensitive information like your identity number, vehicle registration number or vehicle identification number via email, text messages, or over the phone unless you initiated the contact and are sure about the recipient’s identity.
    5.4. Stay Informed: Stay up to date with the latest scam trends and tactics. Visit reliable sources such as government websites and consumer protection agencies or your bank’s website for information on common scams and how to avoid them.
    5.5. Use Secure Connections: When accessing sensitive accounts or making online transactions, ensure you are using a secure and trusted network.
    5.6. Keep Software Updated: Regularly update your operating systems, antivirus software, and applications to protect against potential vulnerabilities.
    5.7. Report Suspicious Activity: If you receive any communication from Chery or a Chery employee that seems suspicious, do not engage with it. Instead, report it to Chery’s Head Office or your nearest Chery Dealer, who will pass it on to our designated team.
  6. Your safety is of utmost importance to us. We are continuously monitoring the situation and taking necessary measures to enhance the security of our services. If you have any concerns or questions about the legitimacy of any communication claiming to be from Chery International (Pty) Ltd, please don’t hesitate to reach out to our customer service team at 010 448 5388.

Yours faithfully,
Legal Officer / General in-house counsel


Chery the Presidential Vehicle Partner to BRICS Summit

The 15th BRICS Summit in Johannesburg will be powered by South Africa’s fastest-growing SUV brand.

On Friday, 18 August Chery South Africa embarked on a partnership with the Department of International Relations and Cooperation (DIRCO) and the Department of Transport by providing  luxury transport for senior delegates and visitors to this important international summit.

As an official Presidential Vehicle Partner, Chery South Africa handed over the keys to 60 Chery Tiggo 8 Pro MAX vehicles to the organisers of the event. These vehicles will be used in the run-up to the event and to transport VIPs and international delegates during the event.

This momentous occasion was attended by various dignitaries, such as Deputy Director-General Clayson Monyela from the Department of International Relations and Cooperation (DIRCO), Miss Hlengiwe Bengu, the Chief Financial Officer for DIRCO, Minister Li from the Chinese Embassy, as well as senior representatives from the Department of Transport.

The BRICS Summit will be hosted from 22 to 24 September in Johannesburg. The Summit will be hosted by President Cyril Ramaphosa and will be attended by senior government officials of the five member states, Brazil, Russia, India, China and South Africa and their partner organisations.

President Ramaphosa has also invited the presidents of 67 other countries, including 53 African countries.

“To be chosen as an official Presidential Vehicle Partner, a brand and their chosen vehicle must offer the highest level of luxury, performance and safety.

“We are extremely proud to be able to provide our flagship Chery Tiggo 8 Pro MAX to the South African government and all the members and guests of the BRICS countries,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

The announcement comes at the perfect time for Chery. It launched the upgraded Chery Tiggo 8 Pro and Pro MAX earlier in August and has since started with deliveries to customers and vehicle fleets.

The new Chery Tiggo 8 Pro MAX offers a host of upgrades to customers, including a new grille and light design in front and new rear light clusters and a LED light bar that runs the length of the vehicle.

The new Tiggo 8 Pro MAX also offers a new level of active and passive safety, including radar-controlled adaptive cruise control that also monitors vehicle traffic around the Tiggo 8 Pro and a new safety system that monitors traffic around the vehicle and alerts passengers if they want to open a door while a vehicle or pedestrian is approaching.

As the flagship, the Tiggo 8 Pro MAX offers just the right level of luxury for BRICS summit delegates. This includes leather seats, dedicated air conditioning controls and vents for each of the three rows of seats, an immersive audio experience thanks to the SONY sound system and the highest level of sound dampening in the Tiggo SUV range.

The flagship Tiggo 8 Pro MAX is fitted with Chery’s most powerful engine in South Africa. This two-litre turbo-petrol engine delivers 187 kW at 5 500 rpm and 390 Nm between 2 000 rpm and 4 000 rpm. The engine is mated to an advanced seven-speed dual-clutch automatic transmission that offers quick and near imperceptible shifts.

“Beyond simply providing a fleet of vehicles, Chery South Africa will offer its customary level of service and support to the BRICS organisers. This goes well beyond our comprehensive 1-million-kilometre warranty to include our 24/7 roadside support service and our range of included value-added services such as courtesy vehicles, scratch and dent repair and a concierge service,” says Liu.


Enjoy your first class with the new Tiggo 8 Pro

  • New interior with extra luxury features
  • New grille, lights and light-up logo
  • Improved ADAS

First class has just gotten better.

Chery South Africa has just unveiled an upgraded Chery Tiggo 8 Pro and Tiggo 8 Pro MAX with more features, upgraded styling and a wholly redesigned interior.

In February 2022, Chery invited South Africans to Enjoy your First Class behind the wheel of its flagship SUV, the Chery Tiggo 8 Pro.

At that time, the Tiggo 8 Pro offered unmatched value in its class, with luxuries such as a panoramic sunroof, a full leather upholstery, dual zone climate control and a fully integrated voice control system as standard.

The Tiggo 8 Pro first class experience improved further late in 2022, when Chery added the powerful Tiggo 8 Pro MAX. This model added significant power and even more luxuries to the flagship range. The Tiggol 8 was also awarded the 2023 COTY Motoring Enthusiasts award this year – an accolade that speaks to the vehicle’s growing popularity in South Africa.

“The Chery Tiggo 8 Pro is not only our flagship model in terms of luxury and performance, but it is also our top performing model globally. As such it accounts for a significant part of Chery’s global growth,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

In South Africa, no fewer than 3 100 customers have purchased a Tiggo 8 Pro, making it one of the best-selling vehicles in its class and mirroring the range’s global success.

Bright, bold, beautiful

There is no mistaking the upgraded Tiggo 8 Pro MY2023 for its predecessor or any other midsize luxury seven-seater on the road.

Taking centre stage on the new, upgraded model is a brand-new grille and illuminated Chery logo.

The grille is a reinterpretation of the “galaxy full of stars” design that is used on all Tiggo Pro models that narrows towards a point above the logo. This design, informally called the “warp speed grille”, creates the impression of speed and places additional emphasis on the new Chery logo.

The Chery logo in the grille uses an array of LED lights to light up in a gradual manner to create the impression that the Tiggo 8 Pro is coming to life. This is combined with a special light-up sequence of the LED Matrix headlamps and LED daytime running lights to create a unique visual signature and welcome the driver and their guests to their First Class Experience.

The grille itself is framed by a new wide grey moulding that gives the Tiggo 8 Pro a bolder and more forceful overtaking presence.

Viewed from the side, all the design elements that have made the Tiggo 8 Pro so sought after, like the three waistlines running from the front to rear lights, the glass panoramic roof, the diamond cut dark alloy wheels and the bold wheel arches remain unchanged.

At the rear, the vehicle has completely redesigned light clusters that are connected by a striking LED light bar between them. The rear lights have been designed to light up from the centre light bar to the lower edges of the tail lamps during the vehicle start-up sequence. This again creates the impression of a vehicle coming to life.

Welcome to your (all new) first class

While the exterior design of the MY2023 Pro and Pro MAX is an evolution and upgrade of the Tiggo 8 Pro design, the interior is all new.

To start, Chery’s designers changed the dual-cluster design of the previous Tiggo 8 Pro and replaced it with two thin and connected 12.35” screens that together form a digital screen of 24.7” long.

The section of the screen in front of the driver will under normal circumstances display vehicle information and speed, while the section to the right will take care of infotainment controls. As is customary for Chery vehicles, the screens, their layout and the level of detail required can be customised easily.

Those familiar with the previous Tiggo 8 Pro will remember a third screen, mounted on the lower level of the centre console. This screen, which took care of the climate controls, has been replaced by a set of haptic touch-sensitive buttons that are both easier to control and close at hand for both the driver and front passenger.

Speaking of climate control, all the rows have access to their own air conditioning controls, with the first-row occupants pampered by a dual zone independent climate control system.

Chery has also upgraded the Air Quality System (AQS) to include an ion sensor that will automatically engage the purifying system when it detects polluted air. The air quality inside the Tiggo 8 Pro MY2023 range is N95 certified, making it similar to the air quality in a surgeon’s operating room.

Other notable upgrades include the overall design of the dashboard and doors. The former has been completely redesigned with soft touch leather and wood grain patterns and silver finishing that that are similar to the matt silver finishing of the climate control, electric windows and electric seat buttons.

The dashboard has been designed to create a feeling of space and modern opulence. This is also true of the new centre console. This has been upgraded with soft touch leather, a new gear lever, cup holders that have now moved to be in front of the gear lever and a new 50W fast wireless phone charging pad.

In the doors, the new design means that all the surfaces that are normally within the passengers’ reach are leather, textured or soft touch for a more premium experience.

In the new design, the speakers from the Sony sound system have moved into the doors from the A-pillar, while the ambient lighting now reaches above and below the audio and windows control section. The ambient lighting can be set to 64 different hues and also made to ‘dance’ in step with whatever music is playing on the SONY sound system.

As before, the list of luxury features deserves a full release of its own. Both models have wireless Apple CarPlay and Android Auto, offline navigation, a panoramic sunroof, voice controls for everything from setting the climate to closing the boot and electrically adjustable seats.

On the topic of seats, following the feedback from owners, the Tiggo 8 Pro MY2023 is now upholstered in black leather and the Tiggo 8 Pro MAX MY2023 has received plush, dark chocolate brown leather upholstery with front seats that are both heated and cooled. Both models are equipped with a “boss button” seat where a rear occupant can control the passenger seat.

Both versions of the Tiggo 8 Pro MY2023 have four USB ports split equally between Type A and Type C and equally between the front and middle row seats.

They also have a unique step-up-and-step-away feature. This feature allows someone in possession of the key to walk up to the boot and then take a step back to have the boot open automatically. This is especially helpful when you approach the vehicle with arms full of groceries.

Safety first

As a flagship SUV product, the MY2023 Tiggo 8 Pro and Pro MAX offer owners and their passengers the ultimate assurance of safety.

In addition to adopting the high-strength steel in more than 60% of the bodywork and the use of Benteler ultra-high thermo-forming steel with yield strength of more than 1500 Mpa for improving the strength of the vehicle body comprehensively, the Tiggo 8 Pro is also equipped with the newest Bosch ESP 9.3 body electronic stability system and pre-tensioned safety belt as standard.

As before, all versions of the Tiggo 8 Pro MY2023 have a comprehensive list of active and passive safety features, including front, front side, rear bolster, driver knee and side curtain airbags.

Moreover, the Tiggo 8 Pro Max is also equipped with advanced driver assistance systems (ADAS) integrating more than 10 kinds of intelligent driving assistance functions, including adaptive cruise control (ACC), autonomous emergency braking (AEB) and lane keeping assistance (LKA) to mention a few. All new to the Tiggo 8 Pro Max MY2023 is a DVR driver view recorder (built-in dash cam) and an updated AVM (all view monitor) camera.

The Tiggo 8 Pro MY2023 1.6 derivative has a more simplified ADAS functionality consisting of BSD, RTCA and DOW (please refer to spec sheet for more details).

In this, the newest version, Chery has upgraded many of the ADAS systems to level 2 autonomy. This means that the vehicle is also equipped with features that assist passengers, pedestrians, and other vehicles.

For example, if the vehicle performs an emergency manoeuvre and it realises that another vehicle close by is not paying attention and putting its occupants at risk, it can flash its hazards to warn the vehicle.

Another example is the improvements to the door open warning system. Now, the system will monitor both flanks and warn occupants not to open a door if there is a car approaching, by flashing a red ring light around the door mounted speakers.

Intelligent Voice Command

Intelligent voice command has become a core Chery Company value (USP). In the New Tiggo 8 MY2023 range the intelligent voice command has some added updates which include open offline navigation and heated and ventilated seats to mention a few.

Ample power

As one of the most popular vehicles in its class and the top selling Tiggo globally, Chery has decided to retain the existing and much-loved powertrains.

This means the Tiggo 8 Pro MY2023 is fitted with Chery’s Heart of China-winning 1.6 TGDI engine that delivers a maximum power output of 145 kW at 5 500 rpm and a solid 290 Nm across a notably wide powerband between 2 000 rpm and 4 400 rpm. The engine is mated to a seven-speed dual-clutch transmission (7DCT) that delivers power to the front wheels.

Customers who choose the Tiggo 8 Pro MAX MY2023 can expect top notch power from Chery’s 2.0 TDGI engine. This flagship powerplant utilises many of Chery’s newest proprietary engine technologies to deliver 187 kW at 5 500 rpm and 390 Nm from 2 000 rpm to 4 000 rpm. This engineis equipped with the same smooth-shifting seven speed DCT gearbox to deliver power to the front wheels.

It is this powerful flagship – the Tiggo 8 Pro MAX MY2023 – that has been chosen as the official presidential vehicle partner for the BRICS summit that takes place in Johannesburg later this month. The event will see the heads of 52 countries and senior delegates from United Nations-entities such as the World Trade Organisation and World Health Organisation attend. They will all experience the comfort and performance that sets the all-new Tiggo 8 Pro MAX MY2023 apart from the rest.


Chery’s value has not only improved in terms of design, luxury and safety, but also in its level of aftermarket support and service value.

For instance, since first launching the Tiggo 8 Pro, Chery has added a range of free value-added services, including free rim and scratch repair, free roadside assistance, a free loan vehicle when your Tiggo is in for a longer service or repair and even a free take-me-home service.

Chery has also partnered with Absa to introduce a range of extended service plans and warranties and the possibility to upgrade a service plan to a comprehensive maintenance plan.
Even if customers choose not to upgrade their warranty or service plan, they can still benefit from Chery’s impressive standard warranty and service plan.

Buyers of the Tiggo 8 Pro can expect a 5-year / 60 000 km service plan and 5 year / 150 000 km comprehensive mechanical warranty. With the Tiggo 8 Pro MAX buyers receive a 7-year / 90 000 km service plan and the same mechanical warranty.

And then there is the unmatched Chery engine warranty which offers 10-years / 1-million-kilometre of peace of mind motoring.

Pick your first class

Two models of the Chery Tiggo 8 Pro MY2023 are available at launch. They are:

  • Tiggo 8 Pro 1.6T Executive – R609 900
  • Tiggo 8 Pro MAX 2.0T Executive – R669 900

The first 100 customers to purchase an all new Tiggo 8 Pro Max MY2023 will gain membership to The Max Club, which offers a host of exclusive lifestyle benefits, a 5-year My Chery Care package, as well as the opportunity to win one of 3 trips to China later this year.


Chery Tiggo 8 Pro MAX is the people’s choice

It’s official, the world’s favourite Chinese vehicle brand is also South African motorists’ favourite brand.

The Chery Tiggo 8 Pro MAX was chosen last night as the Motor Enthusiast’s Choice at the Car of the Year gala evening in Johannesburg, which was hosted by the SA Guild of Mobility Journalists and their sponsor Old Mutual Insurance.

The Award means that the Chery Tiggo 8 Pro MAX received the most votes from the public as their Car of the Year choice for 2023.

“We are overjoyed by our award,” says Tony Liu, Executive Deputy General Manager of Chery South Africa. “The announcement is a clear endorsement of our Tiggo 8 Pro and its popularity among South African motorists.”

The Motor Enthusiast’s Choice Award mirrors Chery’s success in the retail market. From an unknown entity late in 2021, Chery has grown rapidly to become a regular member of the Top 10 list of best-selling vehicle brands in the country.

Year to date, Chery has sold 6 600 new Tiggo models in South Africa and close to 20 000 units since commencing operations in South Africa. On a global scale, Chery has sold over 450 000 new cars in the first quarter of 2023, setting a record and further affirming Chery’s position as the top-selling Chinese exporter in the world. It has held this position for the past 21 years.

“It is heartening to see how well Chery has been accepted in South Africa. The Tiggo 4 Pro is one of the best-selling passenger vehicles in the country and both the Tiggo 7 Pro and Tiggo 8 Pro are among the top-sellers in their categories,” says Liu.

Chery’s success in the local vehicle market is not without reason. Since introducing its very first model, Chery has offered each owner a comprehensive mechanical warranty and service plan that include a 1 million kilometre / 10-year engine warranty.

The company later backed up this promise by investing in a larger, state-of-the-art warehouse, from where it ships parts to every dealer, every day.

Chery also impressed buyers and fans alike with its new, innovative Chery Cares programme, which includes 24/7 roadside assistance and a host of services, including scratch and dent repair, rim repair, drive-me-home chauffeur services and even windscreen replacement as part of the purchase price.

Returning to last night’s winner – the Tiggo 8 Pro Max – the public appears to have given its thumbs up to this flagship SUV that offers everything in terms of power, performance, luxury features and space, without the punishing price tag of many of its competitors.

The Tiggo 8 Pro MAX is fitted with a 2 litre TGDI turbo-petrol engine that delivers a powerful 187 kW and 390 Nm of torque. The engine uses the most modern engineering in the Chery Group, such as direct injection, lightweight moulding, intelligent engine management and a seven-speed dual-clutch transmission to offer class leading performance at a price of only R629 900.

“The Chery Tiggo 8 Pro MAX was not only the most powerful finalist in the Midsize Vehicle Category in this year’s Car of the Year competition, but also one of the best specified vehicles outright,” says Liu.

As the flagship of the entire Chery range in South Africa, the Tiggo 8 Pro MAX includes virtually every creature comfort and luxury feature that one can expect in this class of vehicle. This includes a large panoramic sunroof, six omnidirectional airbags, automatic adaptive LED headlights, an intelligent voice command system and one of the largest touch-screen high-resolution infotainment systems in the industry.

The Tiggo 8 Pro MAX is also fitted with a complete range of Advanced Driver Assistance Systems (ADAS), including Adaptive Cruise Control, Blind Spot Monitoring, a full 360-degree camera system, Front Collision Warning and Intelligent High Beam Control.

Add to this list a best-in-class interior with seven seats, an intelligent all-wheel drive system, one of the strongest safety cells of any midsized SUV and the high-performance engine and you have a vehicle unmatched in its category.

“The Tiggo 8 Pro MAX is a perfect example of our approach to the market. Many manufacturers advertise a list price that offers virtually no luxury features to lure buyers onto the showroom floor, only to burden them with a long list of expensive addons and features.

“In contrast, the Tiggo 8 Pro is fitted with all the luxury features as standard, and the buyer is only left with one option, their choice of colour.”

“We would like to thank all the journalists and public that voted for Chery and the Tiggo 8 Pro MAX as the Motor Enthusiast’s Choice. We cannot wait to welcome more people into our showrooms and introduce them to the South African Motor Enthusiast’s Choice!” says Liu.


Chery sets new global sales record

Chery sold a record 126 713 vehicles in April.

This number includes both domestic and international sales. It is an impressive 128% higher than the same month last year and it pushes Chery’s global sales to 457 048 vehicles in the first quarter of 2023.

Looking closely at the April sales, it is clear that the Tiggo Pro range is driving much of Chery’s global success.

In April, the Tiggo 7 Pro sold 18 715 units and the Tiggo 8 Pro was delivered to 15 307 customers.
The Tiggo Pro range is just as popular in South Africa. Here, Chery sells the Tiggo 4 Pro, the Tiggo 7 Pro and the Tiggo 8 Pro(Including Tiggo8Pro Max). Together these models have found a new record of 5389 new homes to date.

“Chery is now firmly established as a Top 10 passenger vehicle brand in South Africa, a mere 18 months after selling its first car in the country.

“While all the Tiggo Pro models are selling ahead of our sales targets, it is the Tiggo 4 Pro that has become the most popular model. Its affordable entry price and complete list of creature comforts has made it one of the top 10 best-selling passenger vehicles in South Africa,” says Tony Liu, Executive Deputy General Manager of Chery Group South Africa.

Chery continues to grow, both in terms of sales and in popularity. This was particularly evident at the Shanghai Auto Show, where Chery welcomed over 1 000 guests from more than 80 countries and regions where it sells vehicles.

Liu and his team from Chery in South Africa also hosted South African dealers and journalists in Shanghai.

“We had the opportunity to show our guests the true breadth of Chery’s operations in China and across the globe. For instance, we shared with guests how Chery has over 12 million owners in virtually every continent across the world. We also shared how in China alone, Chery has applied for close to 21 000 technical patents of which 13 153 have already been awarded.”

Many of the Chery patents relate to its proprietary engine and electric vehicle technology. Chery has stated previously that it will develop a complete range of engines, electric drives and even hydrogen systems and the platforms that will allow the company to use these technologies interchangeably.

In Shanghai, the focus was on a new generation of Chery new energy vehicles (NEVs). Chery not only showcased some of its newest electric and plug-in hybrid models, but also publicly committed to developing a complete industrial supply chain for the development and manufacture of electric vehicles.

“Chery’s rapid technological advancements hold great promise for South Africa. We are not only a fast-growing market for the Chery Group, but we have the opportunity to support our neighbouring countries with Chery vehicles and technology. The future is truly bright for Chery South Africa,” says Liu.